About

COVER VERA leading K-Beauty with Clean, Innovative Personal Care, Merging Nature and Science for Protection and Healing.

From Founder

K-Beauty is not just about appearance; it's a philosophy of harmony—where nature, science, and self-care unite to empower confidence and radiance.

HELENA ROH

Founder

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Our Story

Our Mission, Leadership, and Vision., unites nature and innovation to redefine beauty, empowering confidence through healing, protection, and flawless K-Beauty.

Our Core Values:

COVER VERA is committed to developing non-toxic, eco-conscious formulations using the finest natural ingredients. We believe that what touches your skin should be pure, safe, and nurturing, reflecting our deep respect for both human well-being and the environment. Every product we create embodies K-Beauty’s most advanced skincare science, while staying true to the timeless wisdom of nature. We avoid harmful chemicals, artificial additives, and unnecessary fillers, ensuring that every formula is as gentle as it is effective.

Our Leadership Philosophy:

Our leadership is driven by a vision for the future of beauty—one that prioritizes both skin health and self-expression. The COVER VERA executive team consists of visionaries and beauty experts who share a common goal: to push the boundaries of skincare innovation while staying rooted in nature’s essence. We foster a culture of research, development, and ethical responsibility, ensuring that our products not only enhance beauty but also protect and nourish the skin from within.